1. Purpose

This procedure aims to demonstrate our commitment as an organisation to ensuring all marketing activity is responsible, fair, transparent, within legal guidelines, and reflective of the communities we serve. This helps us build stronger, more profitable relationships with customers.

2. Scope

This procedure applies to all marketing activities undertaken by our organisation.

3. Principles

  • Responsibility: We are committed to ensuring our marketing activities are conducted responsibly and ethically.
  • Fairness: We strive to ensure that our marketing activities are fair and do not mislead or disadvantage our customers.
  • Transparency: We aim to be transparent in our marketing activities, providing clear and accurate information about our products and services.
  • Legal Compliance: We ensure our marketing activities comply with all relevant legal and regulatory guidelines.
  • Community Reflection: We aim to ensure that our marketing activities reflect the diversity and inclusivity of the communities we serve.

4. Implementation

We will implement this procedure by:

  • Providing training and guidance to our staff on responsible marketing practices.
  • Regularly reviewing and updating our marketing materials to ensure they are responsible, fair, and transparent.
  • Monitoring our marketing activities to ensure they comply with legal guidelines and reflect our communities.

5. Review

This procedure will be reviewed annually to ensure it remains effective and compliant with current regulations.